This outrageous new approach to National College Signing Day was produced with The Players' Tribune. USA Today said, "Welcome to Signing Day, the reboot," and said the event "Changed the face of high school National Signing Day as we know it." At this star-studded live extravaganza, new Michigan football recruits were welcomed by Derek Jeter, Tom Brady, Jim Harbaugh, Ric Flair and more celebrities from sports, stage and screen. Lou Holtz even did a "dab" on stage! The game has changed, thanks to us. Go Blue!
Client: The Players' Tribune & The University of Michigan