Microsoft - Scroogled
We created this commercial campaign with Wunderman/VML and Microsoft. Aimed at consumers who are often confused by misleading ads from their competitors, Microsoft wanted to quickly react to goings-on in the marketplace. Our approach was to attack each of the six spots with a rapid shoot/edit schedule. On average, these commercials were shot, edited and aired nationally all within 7 days. Yeah, that's right. One week from script to screen.